Regis McKenna helped launch some of the most important technological
innovations of the last twenty-five years including the first microprocessor
(Intel Corporation), the first personal computer (Apple Computer), the
first recombinant DNA genetically engineered product (Genentech, Inc.),
and the first retail computer store (The Byte Shop).
McKenna worked with a number of entrepreneurial start-ups during their
formation years including: America On Line, Apple, Compaq, Electronic
Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National
Semiconductor, Silicon Graphics, 3COM, and many others. In the last
decade, McKenna consulted on strategic marketing and business issues
to firms in the United States, Japan, and Europe. McKenna continues
to be involved in high tech start-up companies through his venture activities.
In his latest book,
Total Access, Regis explains how marketing as we know it is disappearing
and what is already replacing it. For more information about Regis visit